Writing Cover Letters That Get Attention with Employers

Cover letters are quite often a stepchild forgotten in a job application. In current job markets competitive in a lot of countries, having an effective, well-designed cover letter be the real difference between interview opportunities or losing in a never-ending queue of candidate applicants screened through applicant tracking systems, ATS.

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The Issue: Ineffective and Very General Cover Letters

Do not attempt to send across a bare copy of your resume through a cover letter. Instead, most likely they will be riddled with very common adjectives and expressions, such as the buzzword "highly motivated" or "team player," which give little real taste for the individual. The Answer: Craft a Fearless and Grabbing Cover Letter

The following are what you will do to go from mundane to dramatic through your cover letter:

1. Research the company and tailor your message: Research, tailor

• Do not apply to all companies randomly. Ensure that you research the company about their mission, values, and most recent news.

• Action Verb Example: Research on the Company website and latest press reports regarding their ongoing projects

2. Show Unique qualifications and value- Highlighted and Quantified

• More than just a listing of your skills and experience. Rather, it would be good to emphasize particular skills and experiences that will be the most relevant to the job description and how they would benefit the company.

• Action Verb Example: Quantify your accomplishments to demonstrate your impact. Instead of saying "increased sales," say "increased sales by 20% through targeted marketing campaigns."

3. Engage the Reader with an Effective Opening (Capture, Craft)

• Your first line of a cover letter should be something to latch onto. Set up a hook of an opening paragraph that grabs their attention and keeps them hooked.

• Example Action Verb: Lead with a clear experience of your job in which your skills are utilized and applied to the need of the company.

4. Passion and Enthusiasm to Show (Show, Convey)

• Let your passion for the company and the role shine through in your writing. Express your enthusiasm for the opportunity and how your skills can contribute to their success.

• Action Verb Example: Use energetic language to convey your excitement. For example, instead of saying you're interested, say "I'm excited about the chance to add my expertise in [specific skill] to your creative team."

5. Call to Action (Express, Request)

• Don't let the hiring manager wonder. Close your cover letter with a clear call to action. Most important, voice interest in interviewing and ask for the opportunity to discuss it further.

• Action Verb Example: End with a request for an interview. For instance, "Thank you so much for your time and consideration. I would really like to discuss my qualifications further and learn more about this exciting opportunity. Please feel free to contact me at [phone number] or [email address].

Got the blues staring at that blank page? Navrojan is here to ease your burden in coming up with an attention-grabbing cover letter. Here are resources available on our website

• Cover Letter Templates: Get a range of professional cover letter templates suited for various industries and job roles.

• Sample Content: Access sample content for cover letter introductions, skills, and achievements sections.

• Career Advice and Guides: Learn best practices for cover letter writing and other job search strategies.

Follow these tips and use the resources available through Navrojan.com to help draft a cover letter that'll catch the eye of hiring managers and land your dream job!